About the Dessine-moi un soulier brand

Editorial

Founded in 2011 by Juliette Parcevaux, Dessine-moi un soulier is the first online brand of customizable shoes. Above all, it is the fruit of an obsession: to create the shoe of one's dreams, with a commitment to comfortable, unique, handcrafted footwear. It's about offering all kinds of shoes at the right price, despite the unique craftsmanship. The desire to be as local as possible - with a few twists and turns along the way.

In a world where speed often takes precedence over ethics and quality, we offer an alternative vision of fashion: luxury that rhymes with quality. responsibility, durability and authenticity.

Founded in 2012 by Juliette Parcevaux, a woman entrepreneur, the Maison reinvents the art of footwear by focusing on manufacturing European and eco-responsiblewhile offering a unique customer experience of personalization.

Dessine-moi un soulier is first and foremost the story of a daring woman with an innovative idea: to create a new line of shoes. fashion with the ambition to meet everyone's requirements without compromising quality or values. For us, it's not just about putting on feet, it's about meeting the needs of diverse customers of all morphologies, through creations that tell a story, that of a strong and inspiring commitment.

A word from our founder, Juliette

Dessine-moi un soulier is first and foremost the story of all those who wear shoes on the street and on the networks. It's also the evolution of my own story.

That of the young woman I was at the end of my studies in Political Science, then who took the plunge towards higher studies in business school.

When I left school, I quickly came up with the idea for this concept. I wasn't necessarily destined to be an entrepreneur, but when I started earning my first salary and wanting to invest in my own shoes, it was hard work! I followed Nike's launch with its Nike By You module, which was revolutionary for me. Being a shoe addict, I found the concept absolutely incredible! Unfortunately, I could only design sneakers, and at the time, I really wanted to be able to wear gorgeous heels in beautiful colors. Then, little by little, I had a very strong desire to create a brand with my own values. Know-how, craftsmanship, exclusivity and creativity were the key words that guided me along this path.

I've always been a creator at heart, but I hadn't worked on it at all during my studies, and I certainly hadn't studied styling or leather. That's why I took the time to train for a year in footwear, I wanted to understand it in all its shapes and sizes. I wanted to be able to create all the shoes I had in mind, and above all to be able to understand when the shoe didn't fit, or had a quality problem.

So it was an obvious choice for the name of my brand. Everything was already mapped out when I set out my values. I wanted to echo both Cinderella's shoes and the idea that any woman could create her own shoes without limits. Poetry and elegance were essential to my choice of name.

Our values

Environmental responsibility isn't just a marketing ploy, it's a way of life. a pillar of brand identity.

Our manufacturing facilities, located in Europe and more specifically in Portugal, help reduce the carbon footprint associated with transport, while promoting exceptional local know-how. The stockless production model ensures that each pair of shoes is made to order, eliminating overstock, unsold stock and waste.

This choice of local, made-to-measure production also guarantees optimum product quality, meeting the most exacting standards. Each shoe is handmade by qualified craftsmen, who benefit from fair and equitable working conditions. By selecting durable materials and by minimizing its ecological footprint, Dessine-moi un soulier proves that responsible, sustainable fashion is both possible and desirable.